🖤 “They Not Like Us: Why Juneteenth Apparel Isn’t Just Fashion — It’s a Statement”

Juneteenth isn’t just a date — it’s a declaration.

On June 19th, 1865, the last enslaved people in the United States were informed of their freedom — two and a half years after the Emancipation Proclamation. That moment became a movement. And every year, we honor it not just with celebration — but with purpose.

In a world still filled with inequality and silence, fashion gives us volume. It turns T-shirts into protest signs. It turns fabric into fire.

That’s why our Juneteenth Collection was born:

• “They Not Like Us” – A bold design with Kente cloth roots and unapologetic energy.
• “Free-ish Since 1865” – A reminder that freedom is earned, protected, and never handed out.
• “Unapologetically Black” – Because your pride doesn’t need permission.

These aren’t just shirts. They’re symbols. They’re statements. They’re for the cookout, the protest, the stage, and the streets.

Whether you're repping your ancestors or making sure the next generation knows where they come from, this is more than fashion — it's memory woven into fabric.

Wear the story. Pass it on.

👉 Shop the Juneteenth Collection